While driving home a few days ago, I came across two large advertisements/billboards on the side of the road. They are both relatively close to one another in distance. The first one says:

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The second one, in clear sight of the first one, says and illustrates:

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"the new look of drinkability"

Here they are together:

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So, I guess the intended message here is “don’t have sex, but remember to drink Bud Light,” or “don’t have sex, but being a drunk is okay.”

Interesting.

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